A prolific Writer-Poet whose first book "Main Aur Woh" was published when he was 17 years of age, Prasoon is an internationally acclaimed Bollywood film songwriter, Indian advertising professional, as well as a dialogue and screenwriter He made his debut as a film lyricist with Rajkumar Santoshi’s Lajja, which soon led to Yash Chopra’s Hum Tum and a string of popular Bollywood films,Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer. Prasoon has also created many advertisements like the thanda matlab campaign for Coca Cola and Happydent and has rightfully earned the title of "The Ad Guru Of India". In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders. In 2008 he was invited as the Cannes Jury Chairman and in 2009, he was named amongst the exclusive 10-member Cannes Titanium & Integrated Jury 2009 at the Cannes Lions International Advertising Festival 2009.